How To Create A Cohesive Brand Identity With Logo Design
Primary Keyword: Logo design for brand identity
Meta Description: Discover why logo design for brand identity is essential and how it plays a pivotal role in establishing a lasting connection with your customers and making your brand stand out.
Stepping into the branding industry today is not everyone’s cup of tea. With millions of brands trying to make their way in their respective industries, it becomes difficult to make your brand unique and different. That is where the brand’s identity comes in handy.
When you talk about brand identity, the brand logo plays a vital role in making your brand stand out. But the logo is much more than just the brand’s identity. It represents the culture and values that the company possesses. In addition to it, it is a medium through which brands can communicate with the audience.
Attractive and meaningful logo design for brand identity is the most effective way to connect with your people, leave an imprint in their minds and create a place in their hearts.
First Off, What Is Brand Identity?
Brand identity is the external or visible elements of a brand that will identify and distinguish your brand in your customers’ minds. Your brand identity must be incorporated in order for you to get a significant, eloquent, and expressive logo design.
Why Is Logo Design Important For Brand Identity?
Logo design is something that acts as a unique identifier from your competition and attracts your customers. Customers are more likely to return to your products or services repeatedly because of the familiarity and reliability of your brand. Thus, it is important for you to have a solid logo to speak for your company.
Moreover, your logo design further assists you with your branding materials, such as letterheads, business cards, landing pages, and whatnot. Not only this, but good logo visuals can also trigger a positive image of your brand.
Recall the first thing that comes to your mind when you hear the word, iPhone. It is the bitten apple, of course. Well, that is how brands manage to create graphical representations to build brand images in the customer’s mind.
Thus, we can easily agree that good logo design is equal to brand loyalty because customers can sometimes forget your company’s name but will not forget the logo.
How To Build Brand Identity Through Design
Here are five elements that must be kept in mind when making your logo design for the purpose of brand identity. Making sure you incorporate all of these in your logo design will ensure that you come out with an exceptional logo design, a clear identity, and a path to future marketplace success.
1. Logo
People often tend to mix-up their logo with the design. While design covers the entirety of the brand, a logo is something that one must use to stand out. It is, without a doubt, the most recognizable element of your designing, so it is well worth investing you time and effort in creating a consistent logo.
2. Color Palette
Color is important as to how it sets the mood and personality of your brand. Your colors should always align with the overall theme and brand, but please do not be easily persuaded by infographics, like yellow means optimism, blue means trust and so on.
Color psychology is much more composite and complex, so all you need to focus is on whether or not your brand colors are communicating and reflecting the correct picture. Once you have cracked this code, you are in for a ride.
3. Typography
To show consistency in branding, you want to keep a similar look by setting typography. Although some people do like to experiment with multiple fonts and adding the flairs of italics and bolds, they trust the process of simplicity. A simple yet elegant design will be much more impactful than some funky mismatch.
4. Photographs\Illustrations\Graphics
No matter how hard you try and add text to your logo, without proper graphical representation, you would be in no man’s land. Pictures provide an ideal platform to share ideas and information about a business. This can easily elevate your content and take it to the next level. And, like everything, consistency with your graphics is your key.
5. Layout Treatment
Most importantly, you can have your logo, colors, type, and graphic elements but still fail to achieve a cohesive logo design, which will show a lack of consistency in branding. Thus, you should have an excellent layout to merge all of these things and achieve a product that is both attractive to the eye and meaningful to the brain.
Tips And Tricks On How To Make A Good Logo Design
The list of effective logo design principles goes on and on, but here are some of the most important ones to help you make your masterpiece.
1. Simplicity
Successful logo designs are always built on simplicity. Always remember to follow the 3Rs when it comes to logo design simplicity, i.e. Remember, Recognize, and Redesign. Make these 3Rs your bible and the customer will never ever forget your logo.
2. Originality
Your logo must differ enough from your competitors to draw attention. Do not try to copy other businesses logos or else you will end up making it worse, let alone the copyright issues.
This is your chance to channel your inner artist and be innovative. Mix creativity with brilliance and produce a logo design that is unique from scratch.
3. Timeless
Whenever you plan to design your brand logo, you must always aim for it to last forever. Unlike your products and merchandise, your brand logo is something that will represent you! Hence, you must understand how to uplift your brand identity through its design and make an everlasting impression.
4. Balanced
This principle assumes that you create a logo that not only matches your product but also your graphics, fonts etc.
5. Scalability
When following logo trends for modern business, people sometimes forget one crucial thing. Your business logo may end up anywhere from giant billboards to small business cards. Thus, make sure your scalable logo carries a clear message and looks good at any size.
6. Versatility
Your logo must be adaptable enough to be on each one of your products and should look good in each one.
7. Memorability
With thousands of new startups launching every year, creating a logo that stands out is going to be your only way out. You can pick some symbols or give twists to your text to make an impression on the customer.
Ready To Create A Unique Logo Design?
So, keep these seven effective logo design principles in mind when creating yours. Even if you have a ready-made logo, you should check it for adherence to these logo design principles. And at the same time, correct some inconsistencies, if any.
Whether it is your first or the 100th logo, whether you create the logo yourself or a graphic designer creates it for you, make sure you consider the principles of effective logo design and let your creativity run wild.
