Whether you are a small business owner or run a larger company, SEO has an enormous impact on the success of your business. Your SEO strategy determines how easily your target customers can find you. According to Google, 75% of internet users don’t even look at the posts other than the first page of search results, that is no easy task.
Boost your business’s online visibility and success with Search Engine Optimization. Harnessing the potential of SEO is crucial. Your SEO strategy plays a pivotal role in ensuring that your target customers can effortlessly discover your brand.
Here are 5 simple SEO tips you can use to get your site in front of your future customers:
Post Quality & Original Content
If you want users to engage with your website’s content, you need quality content that is original, comprehensive, and evergreen.
Original content shows the audience your unique perspective and expertise and enables them to build a relationship with you. What is more, search engine algorithms, especially Google, are designed to sniff out unique content. Those who practise good SEO and publish trustworthy original content are likely to increase appearance on search pages.
Ideally, your content should be descriptive and comprehensive. That means the content you publish answers everything a user might want to know about that topic. Comprehensive pages help show search engines that you are an authority on that topic.
Ready Web Solution’s SEO team can help you write more comprehensive content. We analyse high-ranking competitor content for your target keyword and tell you what attributes you should target to perform well.
Finally, evergreen content has long-term value, which will continue to be relevant and generate more traffic over a long period. Inbound marketing is the gift that keeps on giving because it continues to produce results while your focus is elsewhere.
When creating evergreen content, think about what topics will bring long-term value to your readers without needing significant updates. Try to avoid seasonal, breaking news stories, or time-sensitive data stories. These content types are unlikely to remain relevant over time.
Optimise Pages & Posts
Your page title, meta description and meta title might be the first thing your audience ever sees. Users might decide whether to click or skip your page based on these alone. That is a lot of power for so few words, so make sure they’re impactful.
Typically, whatever platform you use to host your website offers an easy way to edit your page title and meta description. Yoast SEO offers many boxes labelled like SEO title, keyword phrase and meta description.
Here are a few tips to remember:
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- Keep your page title between 30 and 60 characters
- Keep your page meta description under 160 characters
- Include your target keyword in the content
- Indicate what your page is about and what makes it unique
- Make sure your title and meta description are unique for every page
Use Short & Descriptive URLs
Improving your URL structure can significantly impact your on-page SEO with relatively little effort. A clear URL can help search engines understand your page and gives you a more user-friendly appearance in the SERPs.
An effective URL should:
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- Use keywords: Try to include your primary keyword in the URL
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- Be readable: When your visitor reads the URL, it should be easy for them to understand what the page is about
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- Be concise: Shorter URLs are preferable. That is because many search engines can’t process longer URLs and might rank you lower in SERP.
Generate High-Authority Backlinks
Backlinks leading to your site are a critical ranking factor. Links from authoritative sources can increase your site’s authority and improve your SEO over time. You can acquire those backlinks through a process called link building.
But how do you know which backlink sources to target? It is simple: find out who your competitors get their backlinks from. Use the Backlink Gap Tool to compare your current backlink profile with your competitors and find new opportunities.
Improve Website Load Speed
If your page loads too slowly, look for page elements that might be increasing your load time. For example, do you have unnecessary plugins added to your page? Try removing them to increase your page’s speed.
You can check your site for this and other factors using the Site Audit tool. Site Audit has over 140 checks for various SEO issues, including slow loading time, HTTPS implementation, markups, Core Web Vitals, broken links, and more. Use it with Page Speed insights to ensure your site is up to speed.
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