Time is changing. There is more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, benefit your SEO, and increase sales, it takes time and work.
You need to stand out from a superfluity of competitors, social media noise, and even compete with influencers, celebrities, and other big names.
You need to prepare a brilliant social media marketing strategy. Often, like with any innovative marketing, you will find that you have to step away from traditional social media platforms and continuously find new ways of reaching your target customers.
The popularity of TikTok highlights the importance of keeping up-to-date with the ever-changing digital world, so as not to miss out on key opportunities.
Social Media Growth Guide
Here are some important terms you need to know when preparing your social media marketing strategy.
Content
Content is whatever you post on social media for marketing. It can be a Facebook status update, a video on Instagram, a TikTok video, and so on.
Content comes in many different forms, and you need to tailor it to each platform. What is even more important than content, though, is context.
Context
For instance, you might have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people are likely to see it. On Twitter, however, that same joke as a tweet might crush it. Plus, anyone can get in on the fun. When looking at the most retweeted, funniest Tweets ever.
The opposite is also true. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead.
Hashtags
You probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends.
They make your content easy for users to discover and therefore, more likely that they will share it.
Shares
Shares are the currency of the social media marketing world. When people engage and interact with your content, that is good. But when they share it, that is the time to celebrate.
A great social media tool to measure shares and the overall impact of content is BuzzSumo.
The more shares, the more people love your content. Shares are the best form of engagement that people can have.
Engagement
This is a general term referring to how people interact with the content that you produce. It can be a like, a reaction, a comment, or a share. All of these are good, but the shares are where it is at.
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