Your business logo and your website is not your brand. Your brand is a culmination of the experience, perception, and reputation that people have of your services. Branding is the actions taken to build your brand and a brand identity is the tangible expression of your brand.
But your logo is important to your business because it communicates ownership, quality, and values. It is imprinted on your products, your business card, your website, social media, and most importantly, in the minds of your clients.
Your logo is the first interaction people have with your company and it is your opportunity to make a solid first impression, show you deliver a quality service, and visually express your purpose.
What are the various types of logos?
The term “logo” generally refers to all the marks that represent your brand. There are five different kinds of logos. A wordmark that compromises a standalone word or words like FedEx or Coca-Cola. A letter mark that contains only one letter or an abbreviation. Think of the two C’s for Chanel or the A for Adobe. There is a logomark that contains a symbol only. Think the Nike swoosh or the Apple for Mac products.
Then there is an emblem, that is a wordmark, lettermark, or logomark within a shape that is essential to the design. Harley-Davidson MotorCycles or the NHL logo are good examples of this. The final type is the combination mark which contains a symbol + wordmark or letter + wordmark.
Since Design Powers is a small business and doesn’t have instant brand recognition, we designed our business logo as a combination mark. It allows for an icon to be used in social media and favicons and the wordmark to be used everywhere else.
Why does your business need a logo?
A well-designed logo builds trust by validating your professionalism and getting people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
If your logo looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services. Have you ever hit the back button or chosen one company over another simply because they look more legit? People make snap judgments and poor design makes people leave.
Create a strong logo to stand out to consumers, ensure they remember your brand and cultivate positive associations with you. Logos have a deep symbolic association connected to people’s memories and emotions.
Let’s take a quick look at Nike for example. The swoosh is just a swoosh. But, the connection we have to that symbol has everything to do with their vision of making the world a better place through running.
That powerful idea defined their brand and their logo communicates that, empowering their business to thrive. Over time and with lots of consistent brand marketing, your logo should do the same for your business.
Invest in your logo design. It is what matters most for increasing your credibility and pulling consumers in.
If you are struggling to find the best logo design company in USA, Ready Web Solution is the best choice for your business. Their team of expert logo designer design logos that attract audience intention to your business.
